TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, OTT platforms operate on subscription models, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between conventional TV networks and streaming